With Glassdoor.com, you may be able to increase your revenue through discovering what makes your company’s employees tic. What does it mean to your employees to work for your brand? Are you on your best behavior?

The Pendulum Has Now Swung the Other Direction

Gone are the days where a job is a life-long commitment between employer and employee. Fewer and fewer companies are offering pensions and retirement plans, leaving employees hung out to dry. But for every action, there is a reaction, and the next revelation for jobs and working has begun.

Your Most Important Asset

With resources like mobile aps, social media, and dot coms, companies are being forced to offer more. But offering substantially more than your basic monthly paycheck, and improving one’s overall employment experience is not just a luxury made available to attract over-rated workers. While some business owners have jumped on this bandwagon not really having a deep understanding of why it matters, other holders have been part of the cause, and believe happiness distributed equally amongst all- whether an employee, client/customer, vendor, friend, or family -is the most important asset to their success. You may even be one of them.

Like It or Not, You Are Completely Transparent

Those that don’t have their employees’ best interest in mind will have to change their attitude and take a hard look at themselves in the mirror, or face closing their doors. Tools like Glassdoor.com have given workers the ability to report on their employment experiences, and they can expose your company’s deepest, darkest secrets. Reporting anonymously on the interview process, salary information, and personal experience has made it possible for employees to tell you, and the entire world, how they really feel. With such transparency, Human Resources is having to rethink how they handle employee issues, and develop a set of bedside manners.

The Damage is Done Before You Even Hit Wall Street

While correct handling of disgruntled employees will prevent lawsuits, and having perks will give you brownie points with higher-performing employees, a positive or negative review from an employee goes beyond just making your job easier. From a maximum 5 star rating, scoring a 2.5 with employees says something about the customer’s experience, as well. And, a more intimate look from a time-line perspective reveals a domino effect of your revenue, leading directly to Wall Street. The effects of a happy employee flows downstream to your clients. A happy employee puts pride into their work, and good work makes a happy customer. Happy customers buy more, and increased revenue is more attractive to you, and to Wall Street.

What Are They Saying About Your Company?

A large number of businesses have broken their promise to secure the retirement of baby-boomers, and have left workers on their own to find other ways to secure their future. This has caused more than just a small change. This is a movement- and companies must do more than just adapt. Now is the time for companies to acquire a greater understanding of the future for the workforce and offer much more in order to survive. Visit Glassdoor.com to see how you and your competitors are ranking, and enjoy this link with a list of the worst places to work: http://www.foxbusiness.com/industries/2013/07/24/americas-worst-companies-to-work-for/.